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Content management: The internal customer


Pamela Procrastination has never shown any interest in having her content published, except at the 11th hour of her project. Pamela is a portrait and her colleague information suppliers as well. How do you as content specialist include the internal customer in your site visitor’s customer journey?

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Content management: The first step is the easiest, right?


Where do you start with setting up your contentmanagement for your social intranet? “With the user, of course,” you say and that is certainly an obvious choice. In this blog I give you a good alternative.

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